{"id":4603,"date":"2018-06-14T11:20:28","date_gmt":"2018-06-14T15:20:28","guid":{"rendered":"https:\/\/www.impactcryo.com\/?p=4603"},"modified":"2018-06-14T11:20:28","modified_gmt":"2018-06-14T15:20:28","slug":"cryo-biz-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.impactcryo.com\/cryo-biz-marketing-tips\/","title":{"rendered":"Marketing Tips for Cryo Business"},"content":{"rendered":"<p>Wondering how to market your cryotherapy business? For any business, marketing plays a major role in the overall success of the organization. Understanding that the cryotherapy industry is unique, it&#8217;s important to efficiently and effectively promote the service and its benefits. When starting, <em>and growing<\/em>, your cryotherapy and wellness business, be sure to take advantage of these cryo marketing best practices!<\/p>\n<h3>Educate, educate, educate!<\/h3>\n<p>The main hurdle in starting a cryo biz is that many people do not have a proper understanding of what cryotherapy actually is. Educating your market about cryotherapy through a combination\u00a0of digital, traditional, influencer and word-of-mouth marketing is vital.<\/p>\n<p>Here are a few ideas to help get you started:<\/p>\n<ul>\n<li>Build a network of social media influencers to promote your brand and educate their followers on the cryo experience<\/li>\n<li>Share articles and fast facts about cryotherapy on your personal and brand social media<\/li>\n<li>Make connections with fitness + wellness enthusiasts such as personal trainers and group exercise instructors<\/li>\n<li>Distribute educational collateral including brochures with infographics + FAQ&#8217;s<\/li>\n<\/ul>\n<h3>Hit the Pavement<\/h3>\n<p>Pop into local businesses\u00a0in your area and introduce yourself. Stick promotional cards on car windshields. Attend events such as 5k and pop-up workouts. Participate in group exercise classes and talk about your business with the instructor and fellow attendees. Get out there and promote your business!<\/p>\n<h3>Build Relationships<\/h3>\n<p>Network with local fitness and wellness businesses to set up cross-promotional and referral\u00a0programs. Gyms, chiropractic practices, massage studios, wellness facility and boutique fitness centers all have the clientele that fit the customer base you seek.<\/p>\n<h3>Get Online<\/h3>\n<p>Having a strong digital presence is <strong>very important<\/strong> when owning a business. Make sure to invest in a clean and informative website with appointment booking capabilities and to create and maintain brand social media accounts.<\/p>\n<h3>Stay in Touch with Customers<\/h3>\n<p>While getting clients in the door is often the main focus of your marketing efforts, it&#8217;s important not to forget to market to your existing customers. Email campaigns and text message outreach are strong methods for retention marketing.<\/p>\n<p>Have questions or need additional marketing advice and support? <a href=\"marketing@impactcryo.com\">Connect<\/a> with our in-house marketing team!<\/p>\n","protected":false},"excerpt":{"rendered":"Wondering how to market your cryotherapy business? For any business, marketing plays a major role in the overall success of the organization. Understanding that the cryotherapy industry is unique, it&#8217;s important to efficiently and effectively&hellip;","protected":false},"author":1,"featured_media":4608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/posts\/4603"}],"collection":[{"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/comments?post=4603"}],"version-history":[{"count":0,"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/posts\/4603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.impactcryo.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/media?parent=4603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/categories?post=4603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impactcryo.com\/wp-json\/wp\/v2\/tags?post=4603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}